The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 15, 2023
Filed:
Jul. 16, 2021
The Nielsen Company (Us), Llc, New York, NY (US);
Antonia Toupet, Sunnyvale, CA (US);
Peng Fei Yi, Shanghai, CN;
Seema Varma Srivastava, Sunnyvale, CA (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
An example involves accessing a unique audience size of database proprietor subscribers exposed to media, the unique audience size of the database proprietor subscribers generated by a process of a server of a database proprietor based on a first quantity of impressions, the first quantity of impressions corresponding to first client devices that include database proprietor identifiers and exclusive of a second quantity of impressions corresponding to second client devices that do not include the database proprietor identifiers; and applying a missing-audience factor to the unique audience size of the database proprietor subscribers exposed to the media to produce a coverage-corrected unique audience size that corrects the unique audience size generated by the server of the database proprietor by using the coverage-corrected unique audience size to represent the first and second client devices in place of the unique audience size that corresponds to the first client devices exclusive of the second client devices.