The Nielsen Comapny (us), LLC

James R Oliver

Peter Campbell Doe

Qian Tang

Michelle Ha

Herbert F Stackhouse

Albert Ronald Perez

Kumar Nagaraja Rao

Paul Donato

Mainak Mazumdar

Seema Varma Srivastava

Josh Gaunt

Juliette Aurisset

Yutao Peng

Candy Tang

Methods and apparatus to monitor media content at a content display site are described. An example apparatus includes processor circuitry to execute computer readable instructions to: estimate a first audience size associated with unmeasured locations based on distributed census-based page views and a measured panel data; generate a virtual panel based on the first audience size to enable more accurate estimation of traffic from the unmeasured locations by weighting second panelists associated with the unmeasured locations and reweighting a subset of the second panelists; and determine additional activity not represented by the measure panel data; and calculate an online audience based on a measured location audience, the virtual panel, and the additional activity.

Systems, methods, and articles of manufacture to measure online audiences

Methods and apparatus to monitor media content at a content display site are described. An example method includes assigning a first set of weights to each of a plurality of panelists based on a set of collected characteristics for each person of a subset of unmeasured persons at unmeasured locations, the subset of unmeasured persons being the unmeasured person for which the collected characteristics are know selecting a subset of the panelists based on the first set of weights, each panelist of the subset of panelists selected to be representative of an unmeasured person of the unmeasured persons, re-weighting the subset of the panelists based on estimated characteristics of the unmeasured persons at the unmeasured locations to generate a second set of weights, generating a virtual panel.

Methods and apparatus to monitor media content at a content display site are described. An example method includes assigning a first set of weights to each of a plurality of panelists based on a set of collected characteristics for each person of a subset of unmeasured persons at unmeasured locations, the subset of unmeasured persons being the unmeasured person for which the collected characteristics are known, selecting a subset of the panelists based on the first set of weights, each panelist of the subset of panelists selected to be representative of an unmeasured person of the unmeasured persons, re-weighting the subset of the panelists based on estimated characteristics of the unmeasured persons at the unmeasured locations to generate a second set of weights, generating a virtual panel including measurement data collected for the subset of the panelists as virtual panelists, the measurement data of the virtual panel representing the media consumption activity of the unmeasured persons at the unmeasured locations, and scaling the measurement data of the virtual panel collected from the subset of the panelists to estimate media consumption at the unmeasured locations.

Examples to determine media impressions are disclosed. An example method includes determining an exposure of first media, wherein the exposure occurs after a cookie identifier is received at a computing device, wherein the cookie identifier is received from a database proprietor, determining a first panelist identifier associated with the exposure based on the cookie identifier, determining a second panelist identifier associated with the exposure based on a determination of a user identity by a panelist meter associated with the computing device, determining an adjustment factor by comparing the first panelist identifier and the second panelist identifier, determining a number of impressions of second media from data logged by the database proprietor, the data logged in response to requests transmitted to the database proprietor in response to clients accessing the second media, and applying the adjustment factor to the number of impressions to determine an adjusted number of impressions.

Methods and apparatus to determine an adjustment factor for media impressions

Methods and apparatus to monitor media content at a content display site are described. An example method includes obtaining panelist data corresponding to a plurality of panelists accessing web pages at measured locations, classifying the panelist data according to demographic information of the panelists, generating a virtual panel based on an estimate of web page access at unmeasured locations, and classifying page view data associated with the unmeasured locations based on data corresponding to the virtual panel.

Examples to determine media impressions are disclosed. An example method includes detecting a cookie identifier established by a database proprietor at a computing device, determining an impression of media, wherein the impression occurs after the cookie identifier is established, determining a first panelist identifier associated with the impression based on the cookie identifier, determining a second panelist identifier associated with the impression based on determination of a user identity by a panelist meter associated with the computing device, and storing an adjustment factor determined by comparing the first panelist identifier and the second panelist identifier.

Growing community of inventors

San Carlos, CA, United States of America

James R Oliver