The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 04, 2020
Filed:
Nov. 30, 2015
The Nielsen Company (Us), Llc, New York, NY (US);
James R. Oliver, San Carlos, CA (US);
Herbert F. Stackhouse, San Francisco, CA (US);
Peter C. Doe, Ridgewood, NJ (US);
Qian Tang, Sunnyvale, CA (US);
Michelle Ha, San Jose, CA (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
Methods and apparatus to monitor media content at a content display site are described. An example method includes assigning a first set of weights to each of a plurality of panelists based on a set of collected characteristics for each person of a subset of unmeasured persons at unmeasured locations, the subset of unmeasured persons being the unmeasured person for which the collected characteristics are known, selecting a subset of the panelists based on the first set of weights, each panelist of the subset of panelists selected to be representative of an unmeasured person of the unmeasured persons, re-weighting the subset of the panelists based on estimated characteristics of the unmeasured persons at the unmeasured locations to generate a second set of weights, generating a virtual panel including measurement data collected for the subset of the panelists as virtual panelists, the measurement data of the virtual panel representing the media consumption activity of the unmeasured persons at the unmeasured locations, and scaling the measurement data of the virtual panel collected from the subset of the panelists to estimate media consumption at the unmeasured locations.