Dongbo Cui

Title: **Innovator Dongbo Cui: Pioneering Audience Measurement Techniques**

Introduction

Dongbo Cui is a notable inventor based in New York, NY, whose contributions to the field of audience measurement have resulted in an impressive portfolio of 13 patents. His innovative work addresses the complexities of estimating audience sizes and impression counts across various demographics, leading to enhancements in media analytics.

Latest Patents

Cui's latest patents showcase his expertise in developing methods and apparatus focused on audience measurement. One such patent is titled "Methods and apparatus to estimate census level impression counts and unique audience sizes across demographics." This invention includes an audience size calculator circuitry and an impression count calculator circuitry. The system is designed to verify audience parameter values, ensuring accuracy in audience size estimations.

Additionally, he holds a patent for "Methods and apparatus to estimate audience sizes and durations of media accesses." This innovation utilizes advanced computational techniques with memory and processor circuitry to assess audience sizes and durations correlated with media events. These contributions are instrumental in providing accurate insights into media consumption patterns.

Career Highlights

Dongbo Cui serves as an inventor at The Nielsen Company LLC, where he contributes significantly to advancements in audience measurement technologies. His work in analytics is crucial for understanding viewer behavior and delivering precise audience statistics to clients spanning various media platforms.

Collaborations

Cui has collaborated with esteemed colleagues, including Michael R. Sheppard and Diane Morovati Lopez, further enriching his work through shared expertise and innovative ideas. These partnerships reflect a synergistic approach to solving complex challenges in audience measurement.

Conclusion

As a leading inventor in the field of audience analytics, Dongbo Cui continues to push the boundaries of innovation with his patents. His dedication to enhancing methods for estimating audience sizes and impressions plays a vital role in the media industry. With ongoing collaborations and an extensive patent portfolio, Cui remains a key figure to watch in the realm of audience measurement technology.