The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 26, 2024
Filed:
Sep. 10, 2021
The Nielsen Company (Us), Llc, New York, NY (US);
Michael Sheppard, Holland, MI (US);
DongBo Cui, New York, NY (US);
David Forteguerre, Brooklyn, NY (US);
Jessica Lynn White, Plant City, FL (US);
Edward Murphy, North Stonington, CT (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
Methods, apparatus, systems, and articles of manufacture are disclosed to estimate population reach from marginals. Example apparatus disclosed herein are to determine an audience relationship value based on first audience exposure values for a recorded audience of a media and a first de-duplicated audience value for the recorded audience of the media, determine bounds of a pseudo universe estimate of a population audience of the media based on the audience relationship value and second audience exposure values for the population audience of the media, and iteratively determine the pseudo universe estimate of the population audience and a second de-duplicated audience value for the population audience of the media based on the audience relationship value and the second audience exposure values, the pseudo universe estimate of the population audience to be within the bounds.