The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 17, 2024
Filed:
Mar. 31, 2021
The Nielsen Company (Us), Llc, New York, NY (US);
Michael R. Sheppard, Holland, MI (US);
DongBo Cui, New York, NY (US);
Jake Dailey, San Francisco, CA (US);
Edward Murphy, North Stonington, CT (US);
Diane Morovati Lopez, West Hills, CA (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
Example technical solutions to determine census-level audience metrics across demographics are disclosed. Disclosed example apparatus include a distribution parameter solver to initialize distribution parameter values for a probability of an individual within a demographic being (i) included in a subscriber audience for the demographic and (ii) having a first impression duration, the subscriber audience having a first subscriber audience size. Disclosed example apparatus also include a divergence parameter solver to determine divergence parameter values between (i) the first subscriber audience size and the first impression duration and (ii) a census-level audience size and a second impression duration based on the initialized distribution parameter values. Disclosed example apparatus further include a search space identifier to identify a search space within bounds based on a census-level total impression count and a census-level total impression duration, the search space to define a range based on census-level duration equality and census-level audience equality constraints.