Bhavesh R Mehta

Title: Bhavesh R Mehta: Innovator in Online Advertisement Bidding

Introduction

Bhavesh R Mehta is a prominent inventor based in Cupertino, CA. He has made significant contributions to the field of online advertisement bidding, holding a total of 7 patents. His innovative approaches have transformed how advertisers engage with potential customers through digital platforms.

Latest Patents

One of Bhavesh's latest patents is titled "Risk premiums for conversion-based online advertisement bidding." This invention allows advertisers to specify a conversion-based bid for an ad associated with a conversion event. If a conversion event occurs, the effective conversion-based bid can be adjusted by a risk premium linked to the ad. This adjustment enables the advertiser's account to be debited based on the modified effective conversion-based bid.

Another notable patent is "Interest-based keywords for prominent entity and by location." This invention encompasses methods, systems, and apparatuses, including computer programs encoded on a computer-readable storage medium. The method involves receiving a content request from a user, which is associated with a specific location and includes one or more keywords. It further determines a prominent entity near the location and evaluates historical search queries to ascertain the user's interests. The invention then identifies additional keywords and content items based on these evaluations, ultimately providing relevant content in response to the user's request.

Career Highlights

Bhavesh has worked with leading technology companies, including Google Inc. and Yahoo! Inc. His experience in these organizations has allowed him to refine his skills and contribute to groundbreaking projects in the tech industry.

Collaborations

Some of Bhavesh's notable coworkers include Kai Chen and Abhinay Sharma. Their collaborative efforts have played a role in advancing the innovations that Bhavesh has developed throughout his career.

Conclusion

Bhavesh R Mehta is a distinguished inventor whose work in online advertisement bidding has paved the way for more effective advertising strategies. His patents reflect a deep understanding of user behavior and technological advancements, making him a valuable asset in the field of digital marketing.