The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 22, 2011
Filed:
Mar. 11, 2004
Shubhasheesh Anand, Mountain View, CA (US);
Michael Clothier, San Jose, CA (US);
Armin Ebrahimi, Los Gatos, CA (US);
Bhavesh Mehta, Cupertino, CA (US);
Shubhasheesh Anand, Mountain View, CA (US);
Michael Clothier, San Jose, CA (US);
Armin Ebrahimi, Los Gatos, CA (US);
Bhavesh Mehta, Cupertino, CA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
Techniques are provided for selecting among the advertisements that are competing for a slot based, at least in part, on the potential revenue amounts associated with the advertisements. Each of the potential revenue amounts may, for example, reflects a value that a provider expects to receive in exchange for the provider's performance of the delivery obligations associated with the advertisements. Other factors may also be considered in selecting among the competing advertisements, such as whether the slot has been reserved for buyers that satisfy a set of criteria.