The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 13, 2018
Filed:
Jun. 08, 2015
Google Llc, Mountain View, CA (US);
Andrew E. Silverman, New York, NY (US);
Kai Chen, San Bruno, CA (US);
Abhinay Sharma, Los Altos, CA (US);
Scott S. Benson, Sunnyvale, CA (US);
James A. Gallagher, Mountain View, CA (US);
Markus Mock, Cupertino, CA (US);
Bhavesh R. Mehta, Cupertino, CA (US);
Nicholas C. Fox, San Francisco, CA (US);
Angshuman Guha, Los Gatos, CA (US);
Tomas Lloret Llinares, Mountain View, CA (US);
Google LLC, Mountain View, CA (US);
Abstract
An advertiser specifies a conversion-based bid for a conversion event associated with an ad. If a conversion event occurs for the ad, an effective conversion-based bid can be adjusted by a risk premium associated with the ad. An account associated with the advertiser can be debited based upon the adjusted effective conversion-based bid.