Scott S Benson

Title: The Innovative Contributions of Scott S. Benson

Introduction

Scott S. Benson, a prolific inventor based in Sunnyvale, California, has made significant contributions to the field of online advertising technology. With a total of eight patents to his name, Scott has been at the forefront of developing innovative solutions that enhance how advertisers interact with online platforms.

Latest Patents

Among his noteworthy patents, two stand out for their practical applications in the advertising industry. The first is titled "Risk premiums for conversion-based online advertisement bidding," where an advertiser specifies a conversion-based bid for a conversion event linked to an advertisement. If such an event occurs, the effective conversion-based bid can be modified by a risk premium associated with the ad. This approach allows for more nuanced financial management in online advertising and debits the advertiser’s account based on the adjusted bid.

The second patent, "Automatically switching between pricing models for services," encompasses methods, systems, and apparatuses, including computer program products. This innovation involves receiving requests from advertisers for billing based on a first measure of services and evaluating whether it can be confidently converted to a second measure of services based on quality data. Key components also include monitoring stability data about the relationship between the two measurement models, allowing automatic switching to ensure accurate pricing for customers.

Career Highlights

Scott currently works at Google Inc., a leader in technology and innovation. His role there allows him to leverage his expertise to further develop advertising technologies that can enhance user experience and efficiency for advertisers. Throughout his career, Scott has consistently demonstrated a commitment to innovation, resulting in patents that are instrumental in shaping online advertising practices.

Collaborations

In his journey, Scott has collaborated with talented individuals, including Andrew E. Silverman and Abhinay Sharma. Working alongside these colleagues, he has been able to refine his ideas and push the boundaries of technology within the advertising domain.

Conclusion

Scott S. Benson's inventive spirit and contributions to online advertising are evident through his patents and career achievements. His work at Google Inc. continues to influence how advertisers and consumers engage with digital platforms. As the landscape of online advertising evolves, Scott's innovations will likely remain pivotal in driving future advancements.