The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 18, 2012
Filed:
Nov. 30, 2009
Andrew E. Silverman, San Francisco, CA (US);
Abhinay Sharma, Mountain View, CA (US);
James A. Gallagher, Mountain View, CA (US);
Tomas Lloret Llinares, Mountain View, CA (US);
Scott S. Benson, Santa Clara, CA (US);
Karl Robert Pfleger, San Francisco, CA (US);
Adrian Dumitru Corduneanu, Mississauga, CA;
Andrew E. Silverman, San Francisco, CA (US);
Abhinay Sharma, Mountain View, CA (US);
James A. Gallagher, Mountain View, CA (US);
Tomas Lloret Llinares, Mountain View, CA (US);
Scott S. Benson, Santa Clara, CA (US);
Karl Robert Pfleger, San Francisco, CA (US);
Adrian Dumitru Corduneanu, Mississauga, CA;
Google Inc., Mountain View, CA (US);
Abstract
A predicted performance metric of a candidate advertisement in an advertising slot can be received and compared to a baseline predicted performance metric for the candidate advertisement. A target bid associated with the candidate advertisement can be adjusted based upon the comparison, and the adjusted bid can be submitted to an auction for the advertising slot.