This inventor holds 4 USPTO granted patents and 1 published patent application, plus 1 CIPO patent. Top assignee: Google Inc.. Active years: 2012-2018.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile
Company Filing History:
Years Active: 2012-2018
Title: Innovations by Tomas Lloret Llinares
Introduction
Tomas Lloret Llinares is a notable inventor based in Mountain View, CA (US). He has made significant contributions to the field of online advertising and user behavior modeling. With a total of 4 patents, his work has had a considerable impact on how advertisers engage with consumers.
Latest Patents
One of his latest patents is titled "Risk premiums for conversion-based online advertisement bidding." This invention allows advertisers to specify a conversion-based bid for an ad's conversion event. If a conversion event occurs, the effective conversion-based bid can be adjusted by a risk premium associated with the ad. This innovative approach enables an account linked to the advertiser to be debited based on the adjusted effective conversion-based bid.
Another significant patent is "Generating models based on user behavior." This system and method involve generating a model based on user interests and activities. It receives user activities from various data sources, creating a log of activities for a content item. The log is then expanded with attributes from both the content and the user to form an expanded log. A feature extractor assigns weights to the features, and a scoring engine scores content items based on the user model, generating a stream of content tailored to user preferences.
Career Highlights
Tomas Lloret Llinares is currently employed at Google Inc., where he continues to innovate in the tech industry. His work focuses on enhancing online advertising strategies and improving user experience through data-driven models.
Collaborations
He has collaborated with notable coworkers such as Andrew E Silverman and Abhinay Sharma, contributing to various projects that leverage their combined expertise.
Conclusion
Tomas Lloret Llinares is a prominent inventor whose work in online advertising and user behavior modeling has led to valuable patents. His contributions continue to shape the landscape of digital marketing and user engagement.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile