The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jan. 01, 2013

Filed:

Aug. 04, 2009
Applicants:

Andrew E. Silverman, San Francisco, CA (US);

Abhinay Sharma, Mountain View, CA (US);

Scott S. Benson, Sunnyvale, CA (US);

Adrian Dumitru Corduneanu, Cambridge, CA;

Angshuman Guha, Los Gatos, CA (US);

Tomas Lloret Llinares, Mountain View, CA (US);

Inventors:

Andrew E. Silverman, San Francisco, CA (US);

Abhinay Sharma, Mountain View, CA (US);

Scott S. Benson, Sunnyvale, CA (US);

Adrian Dumitru Corduneanu, Cambridge, CA;

Angshuman Guha, Los Gatos, CA (US);

Tomas Lloret Llinares, Mountain View, CA (US);

Assignee:

Google Inc., Mountain View, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06N 7/06 (2006.01);
U.S. Cl.
CPC ...
Abstract

Methods, systems, and apparatus, including computer program products, for determining a probability that a traffic conversion of a content item associated with a content source (e.g., website) will occur based on past traffic patterns for that content source. A traffic conversion defines, for example, minimum traffic interactions of one or more associated user sessions with a content source. The minimum traffic interactions can be based on, for example, the duration of the one or more user sessions on the content source, or a quantity of pages associated with the content source navigated in the one or more associated user sessions.


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