Company Filing History:
Years Active: 2013-2018
Title: Innovations by Markus Mock
Introduction
Markus Mock is an accomplished inventor based in Cupertino, CA. He has made significant contributions to the field of online advertising through his innovative patents. With a total of 3 patents, Markus continues to push the boundaries of technology and advertising strategies.
Latest Patents
One of Markus's latest patents is titled "Risk premiums for conversion-based online advertisement bidding." This invention allows advertisers to specify a conversion-based bid for an ad's conversion event. If a conversion event occurs, the effective conversion-based bid can be adjusted by a risk premium associated with the ad. This adjustment enables the advertiser's account to be debited based on the modified effective conversion-based bid.
Another notable patent is "Automatically switching between pricing models for services." This invention encompasses methods, systems, and apparatuses that include receiving a request from an advertiser for billing based on a first measure of services. It determines whether the first measure can be confidently converted to a second measure of services based on quality data related to the advertiser. The system monitors stability data to ensure a reliable relationship between the two measures and can automatically switch between pricing models accordingly.
Career Highlights
Markus Mock is currently employed at Google Inc., where he leverages his expertise in advertising technology. His work focuses on enhancing the efficiency and effectiveness of online advertising strategies. His innovative mindset and technical skills have made him a valuable asset to the company.
Collaborations
Throughout his career, Markus has collaborated with talented individuals such as Bhavesh R Mehta and Abhinay Sharma. These collaborations have fostered a creative environment that encourages the development of groundbreaking ideas and solutions.
Conclusion
Markus Mock's contributions to the field of online advertising through his patents demonstrate his innovative spirit and technical prowess. His work continues to influence the advertising landscape, paving the way for future advancements in the industry.