Google Inc.

Markus Mock

Kai Chen

James A Gallagher

Abhinay Sharma

Scott S Benson

Nicholas Charles Fox

Bhavesh R Mehta

Andrew E Silverman

Mark Rose

Joerg Heilig

Dustin S Jackson

Wendy McKennon

Robert Kniaz

Dan Siroker

Benjamin A Hardy

Angshuman Guha

Tomas Lloret Llinares

An advertiser specifies a conversion-based bid for a conversion event associated with an ad. If a conversion event occurs for the ad, an effective conversion-based bid can be adjusted by a risk premium associated with the ad. An account associated with the advertiser can be debited based upon the adjusted effective conversion-based bid.

Risk premiums for conversion-based online advertisement bidding

Methods, systems, and apparatus, including computer program products, that can include receiving from an advertiser a request for billing based on a first measure of services, determining from quality data related to the advertiser whether the first measure of services can be converted with sufficient confidence to a second measure of services, providing services according to the first measure of services, monitoring stability data indicative of the stability of the relationship between the first measure of services and the second measure of services, and automatically switching from one to another mode of determining a price to be charged the customer for services provided.

Automatically switching between pricing models for services

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Cupertino, CA, United States of America

Markus Mock