The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 24, 2012
Filed:
Aug. 21, 2008
Applicants:
Bhavesh R. Mehta, Cupertino, CA (US);
Anurag Agarwal, Sunnyvale, CA (US);
Nandakumar Ramani, Milpitas, CA (US);
Kai Chen, Santa Clara, CA (US);
Inventors:
Bhavesh R. Mehta, Cupertino, CA (US);
Anurag Agarwal, Sunnyvale, CA (US);
Nandakumar Ramani, Milpitas, CA (US);
Kai Chen, Santa Clara, CA (US);
Assignee:
Google Inc., Mountain View, CA (US);
Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2006.01);
U.S. Cl.
CPC ...
Abstract
Competitive content item serving is provided. Competitive content item serving can include the ability to receive a request for a content item and to compare an expected return for a first network content item to an expected return for a second network content item. Based upon the comparison, it can be determined whether to provide the first network content item to the publisher.