The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
May. 05, 2015

Filed:

Aug. 09, 2011
Applicants:

Charles Chapin, San Jose, CA (US);

Vibhor Nanavati, Sunnyvale, CA (US);

Xuefu Wang, Los Altos, CA (US);

Xinyu Tang, Cupertino, CA (US);

Bhavesh R. Mehta, Cupertino, CA (US);

Shalini Agarwal, San Francisco, CA (US);

Inventors:

Charles Chapin, San Jose, CA (US);

Vibhor Nanavati, Sunnyvale, CA (US);

Xuefu Wang, Los Altos, CA (US);

Xinyu Tang, Cupertino, CA (US);

Bhavesh R. Mehta, Cupertino, CA (US);

Shalini Agarwal, San Francisco, CA (US);

Assignee:

Google Inc., Mountain View, CA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06F 17/30 (2006.01);
U.S. Cl.
CPC ...
G06F 17/3005 (2013.01);
Abstract

Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for providing content. The method comprises receiving a request for content from a user, the request for content being associated with a location and including one or more keywords. The method further comprises determining a prominent entity in proximity to the location and one or more categories associated with the prominent entity. The method further comprises evaluating historical search queries received from the user to determine one or more interests of the user. The method further comprises determining one or more additional keywords based on the evaluating. The method further comprises determining one or more content items based at least in part on the one or more keywords, the categories and the one or more additional keywords. The method further comprises providing the one or more content items responsive to the request.


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