Location History:
- Berkeley, CA (US) (2011 - 2016)
- Brooklyn, NY (US) (2019)
- London, GB (2014 - 2020)
Company Filing History:
Years Active: 2011-2020
Title: Assaf Baciu: Innovator in Emotional Marketing Technology
Introduction
Assaf Baciu is a prominent inventor based in London, GB, known for his innovative contributions to emotional marketing technology. With a total of 13 patents to his name, Baciu has made significant strides in developing systems that enhance user engagement through tailored marketing messages.
Latest Patents
Among his latest patents is a system, method, and computer program for providing an instance of a promotional message to a user based on a predicted emotional response corresponding to user characteristics. This invention describes a method for automatically predicting the emotions to which a user is most likely to respond based on their characteristics. By creating a statistical model, Baciu's system predicts how users with specific traits will react to various emotions, allowing for the generation of personalized promotional messages. Another notable patent focuses on monitoring and responding to the performance of advertisements. This system calculates an expected performance value for an ad and monitors its performance over time, allowing for adjustments based on response rates compared to expected values.
Career Highlights
Baciu has worked with notable companies such as Nuance Communications, Inc. and Persado Intellectual Property Limited. His experience in these organizations has contributed to his expertise in developing advanced marketing technologies.
Collaborations
Throughout his career, Baciu has collaborated with esteemed professionals, including Kevin M. Stone and David A. Winarsky. These partnerships have further enriched his work and innovation in the field.
Conclusion
Assaf Baciu's contributions to emotional marketing technology through his patents and collaborations highlight his role as a leading inventor in this innovative space. His work continues to influence how marketing messages are tailored to resonate with users on an emotional level.