The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 10, 2019
Filed:
Oct. 08, 2015
Persado Intellectual Property Limited, London, GB;
Panagiotis Angelopoulos, Long Island City, NY (US);
Assaf Baciu, Brooklyn, NY (US);
PERSADO INTELLECTUAL PROPERTY LIMITED, London, GB;
Abstract
The disclosure is directed to a system, method, and computer program product for detecting and responding to changes in the performance of an ad. In a first phase, an expected performance value for an ad is calculated. In a second phase, the performance of the ad is monitored in intervals, wherein for each interval, the response rate of the ad during the interval is calculated and compared to the expected performance value, an upper performance limit, and a lower performance limit. The ad is replaced or the expected performance value is recalculated, depending on how the response rate compares to the expected performance value, the upper performance limit, and the lower performance limit.