Panagiotis Angelopoulos

Title: Panagiotis Angelopoulos: Innovator in Emotional Marketing Technology

Introduction

Panagiotis Angelopoulos is a notable inventor based in Long Island City, NY (US). He has made significant contributions to the field of emotional marketing technology, holding 2 patents that focus on enhancing user engagement through tailored promotional messages.

Latest Patents

His latest patents include a system, method, and computer program for providing an instance of a promotional message to a user based on a predicted emotional response corresponding to user characteristics. This innovative approach involves creating a statistical model that predicts how users with specific characteristics will respond to various emotions. By tailoring marketing messages to align with the predicted emotional responses, businesses can enhance their marketing effectiveness.

Another significant patent is a system, method, and computer program product for monitoring and responding to the performance of an ad. This invention allows for the calculation of an expected performance value for an ad, followed by continuous monitoring of its performance. By comparing the ad's response rate to expected performance values and established limits, the system can determine whether to replace the ad or recalibrate its expected performance.

Career Highlights

Panagiotis works at Persado Intellectual Property Limited, a company that specializes in AI-driven marketing solutions. His work focuses on leveraging emotional insights to create more effective advertising strategies.

Collaborations

He collaborates with Assaf Baciu, contributing to the development of innovative marketing technologies that enhance user engagement and response rates.

Conclusion

Panagiotis Angelopoulos is a pioneering inventor whose work in emotional marketing technology is shaping the future of advertising. His patents reflect a deep understanding of user behavior and the potential for tailored marketing strategies to drive engagement.