The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 10, 2020
Filed:
Dec. 08, 2016
Persado Intellectual Property Limited, London, GB;
Panagiotis Angelopoulos, Long Island City, NY (US);
Assaf Baciu, London, GB;
Persado Intellectual Property Limited, London, GB;
Abstract
The present disclosure describes a system, method, and computer program for automatically predicting the emotion(s) to which a user is most likely to respond based on user characteristics and for tailoring a marketing message to a user based on the predicted emotion(s). A statistical model is created that predicts how a user with certain characteristics will respond to certain emotions. User characteristics are the input to the model, and, for each of a set of emotions, the output is the probability of a corresponding user responding to a message with the emotion. The statistical model is used to generate promotional messages that are tailored to each user based on the emotion to which the user is predicted to respond best, given the user's characteristics.