The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 06, 2022
Filed:
Sep. 28, 2016
Wideorbit Llc, San Francisco, CA (US);
Tyler Wallace Box, San Francisco, CA (US);
David Bridges, San Francisco, CA (US);
Brian M. Burdick, Newcastle, WA (US);
Geoffrey P. Coco, Seattle, WA (US);
Ian P. Ferreira, Issaquah, WA (US);
Paul Jaffe, Sherman Oaks, CA (US);
Alfred Lawrence Shiels, Glen Rock, NJ (US);
Brian Thoman, Everett, WA (US);
Sean Trigony, Hermosa Beach, CA (US);
Alexander Meyer, San Francisco, CA (US);
WideOrbit LLC, San Francisco, CA (US);
Abstract
Systems and methods for providing an advertisement marketplace where buyers and sellers can trade mediacast advertisement inventory programmatically at local, national, and/or worldwide levels. The marketplace system may include a seller-controlled marketplace system which connects sellers with buyers and offers revenue management tools for optimizing yields across direct and programmatic channels. The advertisement inventory is bought and sold as canonical inventory units which group similar but discrete advertisement slots together. The marketplace system may include a seller side platform (SSP) for sellers through which sellers can access demand across multiple sales channels and can make advertisement inventory available and accept or reject bids based on marketplace demand.