Company Filing History:
Years Active: 2021-2024
Title: Innovations of Alfred Lawrence Shiels
Introduction
Alfred Lawrence Shiels is an accomplished inventor based in Glen Rock, NJ (US). He holds three patents that showcase his expertise in the field of advertising technology. His work focuses on creating systems and methods that enhance the efficiency of advertising inventory trading.
Latest Patents
Shiels' latest patents include innovative solutions for facilitating interoperability between advertising inventory channels. One of his notable patents describes systems and methods for providing an advertisement marketplace where buyers and sellers can trade linear mediacast advertisement inventory programmatically at local, national, and worldwide levels. This marketplace system features a seller-controlled environment that connects sellers with buyers, offering revenue management tools to optimize yields across both direct and programmatic channels. The advertisement inventory is organized as canonical inventory units, grouping similar but discrete advertisement slots together. Additionally, the marketplace system incorporates a real-time bidding (RTB) adapter, allowing digital advertising buyers to place bids for inventory units using standard protocols utilized in digital RTB systems.
Another significant patent by Shiels focuses on systems and methods for facilitating the selling of advertising inventory. This patent also outlines an advertisement marketplace where buyers and sellers can trade mediacast advertisement inventory programmatically. The seller-controlled marketplace system connects sellers with buyers and provides revenue management tools for optimizing yields. The advertisement inventory is similarly organized into canonical inventory units, and the system includes a seller side platform (SSP) that enables sellers to access demand across multiple sales channels.
Career Highlights
Alfred Lawrence Shiels is currently employed at WideOrbit Inc., a company known for its innovative solutions in the advertising technology sector. His contributions to the field have significantly impacted how advertising inventory is managed and traded.
Collaborations
Shiels has worked alongside talented colleagues, including Tyler Wallace Box and Brian M Burdick, who contribute to the collaborative environment at WideOrbit Inc.
Conclusion
Alfred Lawrence Shiels is a notable inventor whose work in advertising technology has led to significant advancements in the marketplace for advertisement inventory. His innovative patents reflect his commitment to improving the efficiency and effectiveness of advertising transactions.