David Bridges

Title: Innovations by David Bridges in Advertising Technology

Introduction

David Bridges is an accomplished inventor based in San Francisco, CA. He has made significant contributions to the field of advertising technology, holding 2 patents that focus on enhancing the efficiency and effectiveness of advertising inventory trading.

Latest Patents

Bridges' latest patents include "Systems, methods and articles to facilitate interoperability between advertising inventory channels" and "Systems, methods and articles to facilitate selling of advertising inventory." The first patent outlines a marketplace system that allows buyers and sellers to trade linear mediacast advertisement inventory programmatically at various levels, including local, national, and worldwide. This system features a seller-controlled marketplace that connects sellers with buyers and provides revenue management tools to optimize yields across both direct and programmatic channels. The advertisement inventory is categorized as canonical inventory units, grouping similar but discrete advertisement slots together. Additionally, the system incorporates a real-time bidding (RTB) adapter, enabling digital advertising buyers to place bids using standard protocols.

The second patent also focuses on creating an advertisement marketplace where mediacast advertisement inventory can be traded programmatically. Similar to the first patent, it includes a seller-controlled marketplace system that connects sellers with buyers and offers tools for revenue management. This system allows sellers to access demand across multiple sales channels and manage their advertisement inventory effectively.

Career Highlights

David Bridges is currently employed at WideOrbit Inc., a company known for its innovative solutions in the advertising technology sector. His work at WideOrbit has positioned him as a key player in the development of advanced advertising systems.

Collaborations

Bridges collaborates with talented professionals such as Tyler Wallace Box and Brian M Burdick, contributing to a dynamic work environment that fosters innovation and creativity.

Conclusion

David Bridges continues to push the boundaries of advertising technology through his innovative patents and collaborative efforts. His work significantly impacts how advertisement inventory is traded, making the process more efficient and effective for all stakeholders involved.