Company Filing History:
Years Active: 2022
Title: Alexander Meyer: Innovator in Advertising Technology
Introduction
Alexander Meyer is a notable inventor based in San Francisco, CA. He has made significant contributions to the field of advertising technology. His innovative ideas have led to the development of systems and methods that facilitate the selling of advertising inventory.
Latest Patents
Meyer holds a patent for "Systems, methods and articles to facilitate selling of advertising inventory." This patent describes a marketplace system where buyers and sellers can trade mediacast advertisement inventory programmatically at local, national, and worldwide levels. The system includes a seller-controlled marketplace that connects sellers with buyers and offers revenue management tools for optimizing yields across various channels. The advertisement inventory is organized as canonical inventory units, grouping similar advertisement slots together. Additionally, the system features a seller side platform (SSP) that allows sellers to access demand across multiple sales channels and manage bids based on marketplace demand.
Career Highlights
Meyer is currently employed at WideOrbit Inc., where he continues to innovate in the advertising technology space. His work has been instrumental in shaping how advertisement inventory is bought and sold in the digital marketplace.
Collaborations
Some of his notable coworkers include Tyler Wallace Box and David Bridges. Their collaboration has contributed to the advancement of advertising solutions within the company.
Conclusion
Alexander Meyer is a key figure in the advertising technology industry, with a focus on creating efficient systems for trading advertisement inventory. His contributions are paving the way for future innovations in this field.