Tyler Wallace Box

Title: Innovations by Tyler Wallace Box

Introduction

Tyler Wallace Box is an accomplished inventor based in San Francisco, CA. He has made significant contributions to the field of advertising technology, holding three patents that enhance the efficiency and effectiveness of advertisement marketplaces.

Latest Patents

His latest patents include "Systems, methods and articles to facilitate interoperability between advertising inventory channels." This patent outlines systems and methods for providing an advertisement marketplace where buyers and sellers can trade linear mediacast advertisement inventory programmatically at local, national, and/or worldwide levels. The marketplace system includes a seller-controlled marketplace that connects sellers with buyers and offers revenue management tools for optimizing yields across direct and programmatic channels. The advertisement inventory is bought and sold as canonical inventory units, grouping similar but discrete advertisement slots together. Additionally, the marketplace system features a real-time bidding (RTB) adapter, allowing digital advertising buyers to place bids for inventory units using standard protocols utilized in digital RTB systems.

Another notable patent is "Systems, methods and articles to facilitate selling of advertising inventory." This patent also focuses on providing an advertisement marketplace where buyers and sellers can trade mediacast advertisement inventory programmatically. Similar to his previous patent, it includes a seller-controlled marketplace system that connects sellers with buyers and offers revenue management tools. The advertisement inventory is again bought and sold as canonical inventory units, and the system may include a seller side platform (SSP) for sellers to access demand across multiple sales channels.

Career Highlights

Tyler Wallace Box is currently employed at WideOrbit Inc., a company known for its innovative solutions in the advertising technology sector. His work at WideOrbit has positioned him as a key player in the development of advanced advertising systems.

Collaborations

He collaborates with notable colleagues such as Brian M Burdick and Geoffrey P Coco, contributing to the advancement of advertising technologies through teamwork and shared expertise.

Conclusion

Tyler Wallace Box is a prominent inventor whose work in advertising technology has led to significant innovations in the marketplace. His patents reflect a commitment to improving the efficiency of advertisement trading, making him a valuable asset in the industry.