Company Filing History:
Years Active: 2021-2024
Title: The Innovative Contributions of Paul Jaffe
Introduction
Paul Jaffe is a notable inventor based in Sherman Oaks, California. He has made significant contributions to the field of advertising technology, holding three patents that enhance the efficiency and effectiveness of advertisement marketplaces. His work focuses on creating systems and methods that facilitate interoperability between various advertising inventory channels.
Latest Patents
Jaffe's latest patents include innovative systems and methods for providing an advertisement marketplace. One of his patents outlines a marketplace where buyers and sellers can trade linear mediacast advertisement inventory programmatically at local, national, and worldwide levels. This system includes a seller-controlled marketplace that connects sellers with buyers, offering revenue management tools to optimize yields across both direct and programmatic channels. The advertisement inventory is organized as canonical inventory units, grouping similar but discrete advertisement slots together. Additionally, the marketplace system features a real-time bidding (RTB) adapter, allowing digital advertising buyers to place bids for inventory units using standard protocols utilized in digital RTB systems.
Another patent focuses on facilitating the selling of advertising inventory. This system also provides a marketplace for trading mediacast advertisement inventory programmatically. It includes a seller-controlled marketplace that connects sellers with buyers and offers revenue management tools for optimizing yields. The advertisement inventory is similarly organized into canonical inventory units, and the system may include a seller-side platform (SSP) for sellers to access demand across multiple sales channels.
Career Highlights
Paul Jaffe is currently employed at WideOrbit Inc., a company known for its innovative solutions in the media and advertising sectors. His work at WideOrbit has allowed him to develop and refine his patented technologies, contributing to the advancement of advertising practices.
Collaborations
Some of Jaffe's notable coworkers include Tyler Wallace Box and Brian M Burdick. Their collaboration within WideOrbit Inc. has fostered an environment of innovation and creativity, further enhancing the company's offerings in the advertising technology space.
Conclusion
Paul Jaffe's contributions to advertising technology through his patents and work at WideOrbit Inc. demonstrate his commitment to innovation in the field. His systems and methods are paving the way for more efficient advertisement marketplaces, benefiting both buyers and sellers alike.