Company Filing History:
Years Active: 2006-2021
Title: The Innovative Mind of Wister Walcott
Introduction
Wister Walcott is a notable inventor based in San Francisco, California. He has made significant contributions to the field of advertising technology, holding a total of six patents. His work focuses on enhancing data privacy and improving advertising efficiency through innovative solutions.
Latest Patents
Walcott's latest patents include the "Privacy-safe attribution data hub." This invention involves receiving ad data sets that may be partially encoded or encrypted to protect visitor information. The data sets are merged around common users or order IDs, and an attribution credit is applied to each advertising event. This process creates an attribution data set that is aggregated based on advertising events, leading to calculated advertising recommendations.
Another significant patent is "Continuous value-per-click estimation for low-volume terms." This invention calculates an estimated conversion rate for desired advertisement terms. It determines the total number of conversion events for terms with varying conversion rates and generates data that describes distribution functions representing these rates. Based on this data, the estimated conversion rate for the desired advertisement term is computed.
Career Highlights
Wister Walcott has worked with prominent companies such as Marin Software and Siebel Systems. His experience in these organizations has allowed him to develop and refine his innovative ideas in the advertising technology sector.
Collaborations
Throughout his career, Walcott has collaborated with talented individuals, including Florian Reichling and Joseph Barnett. These partnerships have contributed to the successful development of his patents and innovations.
Conclusion
Wister Walcott's contributions to advertising technology through his patents demonstrate his innovative spirit and commitment to enhancing data privacy and advertising efficiency. His work continues to influence the industry and pave the way for future advancements.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.