Marin Software Incorporated

Siebel Systems, Inc.

Wister Walcott

Martin Betz

Florian Reichling

Joseph Barnett

Mingte Chen

Anthony Deighton

Prasad Gune

Richard Kuo

In an embodiment, one or more ad data sets are received at a first processor. The ad data sets may be partially encoded or encrypted to prevent the processor from viewing certain visitor information. The ad data sets are merged together around common users or order IDs. An attribution credit is applied to each advertising event, creating an attribution data set. The data in the attribution data set is aggregated according to each advertising event, and based on the aggregated results, an advertising recommendation is calculated and sent to the advertising entity.

Privacy-safe attribution data hub

An estimated conversion rate for a desired advertisement term is calculated. A total number of conversion events for terms having a conversion rate is determined for each of a plurality of conversion rates, and data is generated that describes a first distribution function representing the conversion rates and the associated numbers of conversion rates. Additionally, data describing a second distribution function representing the probability of a given number of conversion events occurring is also generated. Based at least in part on the first distribution function and the second distribution function, the estimated conversion rate for the desired advertisement term is computed.

Continuous value-per-click estimation for low-volume terms

A facility for presenting approval requests is described. The facility simultaneously displays information describing both a first approval request and a second approval request, where the first approval request is generated using a first application program, and the second approval request is generated using a second application program that is distinct from the first application program.

User interface for processing requests for approval

A facility for defining a process for approving requests for approval of a selected type is described. The facility displays a palette containing visual representations of each of a plurality of approval process elements. The facility then receives a number of user input instances, each user input instance dragging one of the visual representations into a selected location in a workspace, so as to form an arrangement of approval process elements. The facility then stores a process definition corresponding to the formed arrangement of approval process elements.

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San Francisco, CA, United States of America

Wister Walcott