The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 14, 2012
Filed:
Jul. 09, 2008
Wister Walcott, San Francisco, CA (US);
Florian Reichling, San Francisco, CA (US);
Joseph L. Barnett, Redwood City, CA (US);
Martin S. Betz, Palo Alto, CA (US);
Wister Walcott, San Francisco, CA (US);
Florian Reichling, San Francisco, CA (US);
Joseph L. Barnett, Redwood City, CA (US);
Martin S. Betz, Palo Alto, CA (US);
Marin Software Incorporated, San Francisco, CA (US);
Abstract
An estimated conversion rate for a desired advertisement term is calculated. A total number of conversion events for terms having a conversion rate is determined for each of a plurality of conversion rates, and data is generated that describes a first distribution function representing the conversion rates and the associated numbers of conversion rates. Additionally, data describing a second distribution function representing the probability of a given number of conversion events occurring is also generated. Based at least in part on the first distribution function and the second distribution function, the estimated conversion rate for the desired advertisement term is computed.