Company Filing History:
Years Active: 2012-2016
Title: Joseph Barnett: Innovator in Advertising Technology
Introduction
Joseph Barnett is a notable inventor based in Redwood City, CA, with a focus on advancements in advertising technology. He holds three patents that showcase his innovative contributions to the field. His work primarily revolves around estimating conversion rates for advertisement terms, which is crucial for optimizing advertising strategies.
Latest Patents
Barnett's latest patents include a method for continuous value-per-click estimation for low-volume terms. This invention calculates an estimated conversion rate for a desired advertisement term by determining the total number of conversion events for terms that have a conversion rate. It generates data that describes a first distribution function representing the conversion rates and the associated numbers of conversion rates. Additionally, it produces data for a second distribution function that represents the probability of a given number of conversion events occurring. Based on these distribution functions, the estimated conversion rate for the desired advertisement term is computed.
Career Highlights
Joseph Barnett is currently employed at Marin Software Incorporated, where he applies his expertise in advertising technology. His role involves leveraging his patented methods to enhance the effectiveness of advertising campaigns for clients. His contributions have significantly impacted the way advertisers approach low-volume terms in their strategies.
Collaborations
Barnett collaborates with talented individuals in his field, including Wister Walcott and Florian Reichling. These partnerships foster an environment of innovation and creativity, allowing for the development of cutting-edge solutions in advertising technology.
Conclusion
Joseph Barnett's work exemplifies the intersection of technology and advertising, making significant strides in how conversion rates are estimated for advertisement terms. His patents and career at Marin Software Incorporated highlight his commitment to innovation in this dynamic field.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.