Company Filing History:
Years Active: 2012-2016
Title: Florian Reichling: Innovator in Advertisement Technology
Introduction
Florian Reichling is a notable inventor based in San Francisco, CA. He has made significant contributions to the field of advertisement technology, particularly in the estimation of conversion rates for low-volume terms. With a total of three patents to his name, Reichling's work has had a considerable impact on how advertisements are optimized for better performance.
Latest Patents
Reichling's latest patents focus on the continuous value-per-click estimation for low-volume terms. This innovative approach involves calculating an estimated conversion rate for a desired advertisement term. The process includes determining the total number of conversion events for terms that have a conversion rate, generating data that describes a first distribution function representing the conversion rates, and the associated numbers of conversion rates. Additionally, a second distribution function representing the probability of a given number of conversion events occurring is also generated. Based on these two distribution functions, the estimated conversion rate for the desired advertisement term is computed.
Career Highlights
Florian Reichling is currently employed at Marin Software Incorporated, where he continues to develop and refine his innovative ideas. His work at Marin Software has allowed him to collaborate with other talented professionals in the field, enhancing the overall quality of advertisement technology.
Collaborations
Some of his notable coworkers include Wister Walcott and Joseph Barnett. Their collaboration has contributed to the advancement of advertisement technology and the successful implementation of Reichling's innovative ideas.
Conclusion
Florian Reichling is a prominent inventor whose work in advertisement technology has led to significant advancements in the estimation of conversion rates. His contributions continue to shape the industry and improve the effectiveness of advertising strategies.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.