The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 10, 2021
Filed:
Oct. 12, 2018
Applicant:
Marin Software Incorporated, San Francisco, CA (US);
Inventor:
Wister Walcott, San Francisco, CA (US);
Assignee:
Marin Software Incorporated, San Francisco, CA (US);
Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06F 21/62 (2013.01); G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
G06F 21/6263 (2013.01); G06Q 30/0246 (2013.01); G06Q 30/0255 (2013.01); G06Q 30/0277 (2013.01);
Abstract
In an embodiment, one or more ad data sets are received at a first processor. The ad data sets may be partially encoded or encrypted to prevent the processor from viewing certain visitor information. The ad data sets are merged together around common users or order IDs. An attribution credit is applied to each advertising event, creating an attribution data set. The data in the attribution data set is aggregated according to each advertising event, and based on the aggregated results, an advertising recommendation is calculated and sent to the advertising entity.