Thomas Noyes

Title: Innovations of Thomas Noyes

Introduction

Thomas Noyes is a prominent inventor based in Davidson, NC (US), known for his significant contributions to the field of advertising technology. With a total of 11 patents to his name, Noyes has developed innovative methods and systems that enhance the effectiveness of electronic stimulus evaluation and privacy protection in advertising.

Latest Patents

Noyes' latest patents include a "Method and systems for distributed signals for use with advertising." This invention provides systems and methods for electronic stimulus evaluation through one or more signals. The signals protect underlying raw data relating to consumer behavior, including purchase behavior and location-based behavior. A server platform in network communication with at least one signal buyer computer and at least one signal provider computer facilitates the creation of these signals. Anonymized identifiers are utilized to identify objects or consumers associated with behavior data and exposure to the electronic stimulus. The server platform also offers optimization analytics for the stimulus based on the signals, which include measurement signals, behavior signals, and lift signals.

Another notable patent is the "Key pair platform and system to manage federated trust networks in distributed advertising." This invention provides systems and methods for object identifier translation using a key pairs platform in a virtualized or cloud-based computing system. A key pair refers to a pair of identifiers held by an entity, with each key pair including at least one anonymized object identifier. This key pair system is advantageous as it protects privacy and provides anonymity for objects by not disclosing their identity or the underlying data associated with them.

Career Highlights

Noyes has made a significant impact in the advertising technology sector through his work at Commerce Signals, Inc. His innovative approaches have positioned him as a leader in the field, contributing to advancements that prioritize consumer privacy while enhancing advertising effectiveness.

Collaborations

Throughout his career, Noyes has collaborated with notable professionals, including Rodney C Cook and Marc Luce. These partnerships have fostered a creative environment that encourages the development of groundbreaking technologies in advertising.

Conclusion

Thomas Noyes is a distinguished inventor whose work in advertising technology has led to significant advancements in electronic stimulus evaluation and privacy protection. His contributions continue to shape the future of advertising, making him a key figure in the industry.