The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 24, 2017
Filed:
Mar. 14, 2014
Commerce Signals, Inc., Davidson, NC (US);
Thomas Noyes, Davidson, NC (US);
Commerce Signals, Inc., Davidson, NC (US);
Abstract
Methods and systems for providing an automated virtualized signal marketplace or exchange for signals from distributed data sources for use in advertising. Systems and methods to automatically discover and recommend which of the signals controlled by multiple entities may be most effective toward a given objective associated with advertising campaigns. Signals are indicators of data that are derived from data sources and abstracted to protect the underlying data. Each entity that sells data in the virtual marketplace first converts data into a 'signal' or indicator that represents the data without disclosing it or providing it. Signal sellers determine if they want share signals based upon buyer, price, and other rules, including limitations on signal use; signal buyers determine signal value based upon their objectives.