Commerce Signals, Inc.

Thomas Noyes

Rodney C Cook

Marc Luce

Neil Bushong

Christopher Brookfield

Systems and methods are provided for object identifier translation using a key pairs platform in a virtualized or cloud-based computing system. A key pair refers to a pair of identifiers held by an entity. Each key pair includes at least one anonymized object identifier. Advantageously, the key pair system protects privacy and provides anonymity for objects by not disclosing the identity of the objects or the underlying data associated with the objects.

Key pair platform and system to manage federated trust networks in distributed advertising

Systems and methods are provided for electronic stimulus evaluation through one or more signals. The one or more signals protect underlying raw data relating to behavior, including purchase behavior and location-based behavior. A server platform in network communication with at least one signal buyer computer and at least one signal provider computer facilitates creation of the one or more signals. Anonymized identifiers are used to identify objects or consumers associated with behavior data and exposure to the electronic stimulus. The server platform provides optimization analytics for the stimulus based on the one or more signals, which include measurement signals, behavior signals, and lift signals.

Method and systems for distributed signals for use with advertising

Systems and methods are provided for electronic stimulus evaluation through one or more signals. The one or more signals protect underlying raw data relating to behavior, including purchase behavior and location-based behavior. A server platform in network communication with at least one signal buyer computer and at least one signal provider computer facilitates creation of the one or more signals. Anonymized object identifiers are used to identify objects or consumers associated with behavior data and exposure to the electronic stimulus. The server platform provides optimization analytics for the stimulus based on the one or more signals, which include measurement signals, behavior signals, and lift signals.

Systems and methods are provided for object discovery and object mapping through an application with a Graphical User Interface (GUI). Objects are discovered through an object recommendation channel and through user input of key words and/or key phrases. Each object includes an Intensity of Interest (IoI), which is a relative preference for an object reflected by relative size in the object map. Additionally, the object map provides a visual display which indicates relationships among objects.

Graphical user interface for object discovery and mapping in open systems

Methods and systems for providing an automated virtualized signal marketplace or exchange for signals from distributed data sources for use in advertising. Systems and methods to automatically discover and recommend which of the signals controlled by multiple entities may be most effective toward a given objective associated with advertising campaigns. Signals are indicators of data that are derived from data sources and abstracted to protect the underlying data. Each entity that sells data in the virtual marketplace first converts data into a 'signal' or indicator that represents the data without disclosing it or providing it. Signal sellers determine if they want share signals based upon buyer, price, and other rules, including limitations on signal use; signal buyers determine signal value based upon their objectives.

Methods and systems for managing signals by signal owners. Signals are indicators of data that are derived from data sources and abstracted to protect the underlying data. The signal owner first converts its own underlying data into a 'signal' or indicator that represents the data without disclosing it or providing it. Signal sellers determine if they wants share signals based upon buyer, price, and other rules, including limitations on signal use. Signal buyers determine signal value based upon their objectives.

Methods and systems for signals management

Methods and systems for providing an automated virtualized signal marketplace or exchange for signals from distributed data sources that are controlled by a multiplicity of signal sellers or signal owners, including at least one data correlation engine that is operable for processing the signals to generate at least one correlation value relating to a specific objective for signal buyers corresponding to the behavior of the object and/or the activity and/or the event. Signals are indicators of data that are derived from data sources and abstracted to protect the underlying data. Each entity that sells data in the virtual marketplace first converts data into a 'signal' or indicator that represents the data without disclosing it or providing it. Signal sellers determine if they wants share signals based upon buyer, price, and other rules, including limitations on signal use. Signal buyers determine signal value based upon their objectives.

Methods and systems for a virtual marketplace or exchange for distributed signals including data correlation engines

Methods and systems for generating signals or indicators from distributed data sources controlled by a multiplicity of owners are also provided. Signals are indicators of data that are derived from data sources and abstracted to protect the underlying data. Each entity that sells data in the virtual marketplace first converts data into a 'signal' or indicator that represents the data without disclosing it or providing it. The value of the signal cannot be determined separately from one or more buyers and their objectives. Sellers of signals determine if it wants to share information based upon buyer, price, and other rules.

Methods and systems for signal construction for distribution and monetization by signal sellers

Methods and systems for providing an automated virtualized signal marketplace or exchange for signals from distributed data sources that are controlled by a multiplicity of signal sellers or signal owners. Signals are indicators of data that are derived from data sources and abstracted to protect the underlying data. Each entity that sells data in the virtual marketplace first converts data into a 'signal' or indicator that represents the data without disclosing it or providing it. Signal sellers determine if they wants share signals based upon buyer, price, and other rules, including limitations on signal use. Signal buyers determine signal value based upon their objectives.

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Davidson, NC, United States of America

Thomas Noyes