Sivakumar Chinnasamy

Title: The Innovative Mind of Sivakumar Chinnasamy

Introduction

Sivakumar Chinnasamy is a notable inventor based in Billerica, MA, with a remarkable portfolio of six patents. His work primarily focuses on enhancing online advertising and search result organization, showcasing his expertise in the digital landscape.

Latest Patents

Among his latest patents, one addresses pricing for online listings. This innovation involves retrieving an advertiser's budget from a data store and identifying associated traffic sources. It generates an allocated budget for these sources, allowing for the delivery of advertisements based on this budget. Another significant patent revolves around organizing search results. This invention retrieves listings based on search queries and determines a normalized click-through rate for each listing. It adjusts the click-through rate according to the positions in which the listings are displayed, ultimately determining their position in search results based on aggregated normalized click-through rates.

Career Highlights

Sivakumar has made significant contributions during his career, working with prominent companies such as Supermedia LLC and Verizon Data Services Inc. His experience in these organizations has allowed him to refine his skills and develop innovative solutions in the field of online advertising and data management.

Collaborations

Throughout his career, Sivakumar has collaborated with talented individuals, including Tsu-Jung Kung and Alfred L Chow. These partnerships have likely contributed to the success of his inventions and patents.

Conclusion

Sivakumar Chinnasamy's contributions to the fields of online advertising and search result organization highlight his innovative spirit and technical expertise. His patents reflect a deep understanding of digital marketing dynamics and a commitment to improving user experiences.