The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 25, 2014
Filed:
Feb. 14, 2008
Bradley T. Sims, Dallas, TX (US);
Sivakumar Chinnasamy, Billerica, MA (US);
Tsu-jung Kung, Concord, MA (US);
Chandrasekar Krishnan, Waltham, MA (US);
Qi Gu, Burlington, MA (US);
Yu Lo Cyrus Chang, Bedford, MA (US);
Jian Huang, Woburn, MA (US);
Yankang Jiang, Winchester, MA (US);
Bradley T. Sims, Dallas, TX (US);
Sivakumar Chinnasamy, Billerica, MA (US);
Tsu-Jung Kung, Concord, MA (US);
Chandrasekar Krishnan, Waltham, MA (US);
Qi Gu, Burlington, MA (US);
Yu Lo Cyrus Chang, Bedford, MA (US);
Jian Huang, Woburn, MA (US);
Yankang Jiang, Winchester, MA (US);
Supermedia LLC, Dfw Airport,, TX (US);
Abstract
At least one listing is retrieved based on a search query, the query including at least one parameter associated with an element of a hierarchical index A determination of a normalized click-through rate for each of the at least one listings is made, the normalized click-through rate for a listing being based on a click-through rate for the listing that is adjusted according to one or more positions in which the listing has been displayed in each of a plurality of sets of search results. A determination is made of a position for the at least one listing in a set of search results based at least in part on an aggregation of the aggregate normalized click-through rates associated with at least one level of a hierarchical index.