The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Apr. 05, 2016

Filed:

Dec. 17, 2009
Applicants:

Mitchell Willingham, Flower Mound, TX (US);

Jason Ward, Irving, TX (US);

James D. Price, Allen, TX (US);

Nelson Petershiem, Flower Mound, TX (US);

Kendra Lee Vander Kamp, Hurst, TX (US);

Andria Lewis, Fort Worth, TX (US);

Alexander Shulman, Newton, MA (US);

Venkatesh Raju, Woburn, MA (US);

Xiao Han, Burlington, MA (US);

Ahmad Mortazavi, Sudbury, MA (US);

Janarthanan Navaneethan, Billerica, MA (US);

Yanlin Liu, Natick, MA (US);

Sivakumar Chinnasamy, Billerica, MA (US);

Mark C. Randall, Waltham, MA (US);

Inventors:

Mitchell Willingham, Flower Mound, TX (US);

Jason Ward, Irving, TX (US);

James D. Price, Allen, TX (US);

Nelson Petershiem, Flower Mound, TX (US);

Kendra Lee Vander Kamp, Hurst, TX (US);

Andria Lewis, Fort Worth, TX (US);

Alexander Shulman, Newton, MA (US);

Venkatesh Raju, Woburn, MA (US);

Xiao Han, Burlington, MA (US);

Ahmad Mortazavi, Sudbury, MA (US);

Janarthanan Navaneethan, Billerica, MA (US);

Yanlin Liu, Natick, MA (US);

Sivakumar Chinnasamy, Billerica, MA (US);

Mark C. Randall, Waltham, MA (US);

Assignee:

SUPERMEDIA LLC, DFW Airport, TX (US);

Attorneys:
Primary Examiner:
Int. Cl.
CPC ...
G06F 17/30 (2006.01);
U.S. Cl.
CPC ...
G06F 17/30867 (2013.01);
Abstract

An advertiser budget is retrieved from a data store. A set of traffic sources associated with the advertiser budget are identified. An allocated budget for the set of traffic sources is generated by allocating at least part of the advertiser budget to the set of traffic sources. At least one advertisement is delivered via a traffic source of the set of traffic sources based at least in part on the allocated budget.


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