Alexander Shulman

Title: The Innovative Mind of Alexander Shulman

Introduction

Alexander Shulman is a notable inventor based in Newton, MA, with a focus on advancements in online advertising technologies. He holds two patents that showcase his innovative approach to improving the efficiency of online listings and advertising budgets. His work has significantly contributed to the field of digital marketing.

Latest Patents

Shulman's latest patents include "Pricing for Online Listings" and "Distribution for Online Listings." The first patent involves a method where an advertiser's budget is retrieved from a data store. It identifies a set of traffic sources associated with that budget and generates an allocated budget for those sources. Advertisements are then delivered via these traffic sources based on the allocated budget. The second patent tracks user actions across multiple web pages, storing this data in a database. It calculates a conversion score for each traffic source based on tracked user actions and ranks these sources according to their quality scores. This ranking helps in allocating traffic sources effectively.

Career Highlights

Shulman has made significant strides in his career, particularly through his work at Supermedia LLC. His innovative contributions have positioned him as a key player in the realm of online advertising technologies. His patents reflect a deep understanding of both user behavior and advertising dynamics.

Collaborations

Some of Shulman's notable coworkers include Mitchell Willingham and James D Price. Their collaborative efforts have likely contributed to the successful development of Shulman's patents and innovations.

Conclusion

Alexander Shulman is a distinguished inventor whose work in online advertising has paved the way for more efficient marketing strategies. His patents demonstrate a commitment to innovation and a keen understanding of the digital landscape.