Supermedia LLC

Alexander Shulman

Sivakumar Chinnasamy

Mitchell Willingham

James D Price

Tsu-Jung Kung

Ahmad Mortazavi

Xiao Han

Sean M Freeman

Janarthanan Navaneethan

Jason Ward

Kendra Lee Vander Kamp

Yanlin Liu

Nelson Petershiem

Andria Lewis

Mark C Randall

Venkatesh Raju

Huimin Guo

An advertiser budget is retrieved from a data store. A set of traffic sources associated with the advertiser budget are identified. An allocated budget for the set of traffic sources is generated by allocating at least part of the advertiser budget to the set of traffic sources. At least one advertisement is delivered via a traffic source of the set of traffic sources based at least in part on the allocated budget.

Pricing for online listings

User actions responsive to a plurality of web pages are tracked and included in records in a data store. A conversion score is calculated for each traffic source of a plurality of traffic sources, the conversion score based at least in part on the tracked user actions. A traffic source quality score is calculated for each of the plurality of traffic sources, and the plurality of traffic sources are ranked based at least in part on the traffic source quality scores. The traffic sources are allocated to sets based at least in part on the ranking.

Distribution for online listings

Growing community of inventors

Newton, MA, United States of America

Alexander Shulman