The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 07, 2012
Filed:
Dec. 17, 2009
Huimin Guo, Stoughton, MA (US);
Sivakumar Chinnasamy, Billerica, MA (US);
Tsu-jung Kung, Concord, MA (US);
Mitchell Willingham, Flower Mound, TX (US);
Alexander Shulman, Newton, MA (US);
James D. Price, Allen, TX (US);
Sean M. Freeman, Carrollton, TX (US);
Huimin Guo, Stoughton, MA (US);
Sivakumar Chinnasamy, Billerica, MA (US);
Tsu-Jung Kung, Concord, MA (US);
Mitchell Willingham, Flower Mound, TX (US);
Alexander Shulman, Newton, MA (US);
James D. Price, Allen, TX (US);
Sean M. Freeman, Carrollton, TX (US);
SuperMedia LLC, DFW Airport, TX (US);
Abstract
User actions responsive to a plurality of web pages are tracked and included in records in a data store. A conversion score is calculated for each traffic source of a plurality of traffic sources, the conversion score based at least in part on the tracked user actions. A traffic source quality score is calculated for each of the plurality of traffic sources, and the plurality of traffic sources are ranked based at least in part on the traffic source quality scores. The traffic sources are allocated to sets based at least in part on the ranking.