Company Filing History:
Years Active: 2016
Title: Innovations by Inventor Xiao Han
Introduction
Xiao Han is an accomplished inventor based in Burlington, MA (US). She has made significant contributions to the field of online advertising through her innovative patent. Her work focuses on optimizing the allocation of advertising budgets to enhance the effectiveness of online listings.
Latest Patents
Xiao Han holds a patent for "Pricing for online listings." This invention involves retrieving an advertiser's budget from a data store and identifying a set of traffic sources associated with that budget. She generates an allocated budget for these traffic sources by distributing at least part of the advertiser's budget among them. The invention ensures that at least one advertisement is delivered via a traffic source based on the allocated budget, thereby improving the efficiency of online advertising.
Career Highlights
Xiao Han is currently employed at Supermedia LLC, where she continues to develop innovative solutions in the advertising sector. Her expertise in budget allocation and traffic source management has positioned her as a valuable asset to her company.
Collaborations
Some of her notable coworkers include Mitchell Willingham and Jason Ward, who contribute to the collaborative environment at Supermedia LLC.
Conclusion
Xiao Han's innovative approach to online advertising through her patent demonstrates her commitment to enhancing the effectiveness of digital marketing strategies. Her work continues to influence the industry positively.