Mark C Randall

Title: Mark C Randall: Innovator in Online Advertising

Introduction

Mark C Randall is a notable inventor based in Waltham, MA (US). He has made significant contributions to the field of online advertising through his innovative patent. His work focuses on optimizing the allocation of advertising budgets to enhance the effectiveness of online listings.

Latest Patents

Mark C Randall holds a patent for "Pricing for online listings." This invention involves retrieving an advertiser's budget from a data store and identifying a set of traffic sources associated with that budget. He generates an allocated budget for these traffic sources by distributing at least part of the advertiser's budget among them. The process culminates in delivering advertisements via the identified traffic sources based on the allocated budget. This patent showcases his expertise in improving online advertising strategies.

Career Highlights

Mark C Randall is currently employed at Supermedia LLC, where he applies his innovative ideas to enhance the company's advertising solutions. His work has contributed to the development of more efficient online marketing strategies, benefiting both advertisers and consumers.

Collaborations

Throughout his career, Mark has collaborated with talented individuals such as Mitchell Willingham and Jason Ward. These partnerships have fostered a creative environment that encourages the development of groundbreaking advertising technologies.

Conclusion

Mark C Randall's contributions to online advertising through his patent demonstrate his commitment to innovation in the field. His work continues to influence how advertisers allocate their budgets effectively, paving the way for advancements in digital marketing.