Yanlin Liu

Title: Yanlin Liu: Innovator in Online Advertising Solutions

Introduction

Yanlin Liu is a notable inventor based in Natick, MA (US). He has made significant contributions to the field of online advertising through his innovative patent. His work focuses on optimizing the allocation of advertising budgets to enhance the effectiveness of online listings.

Latest Patents

Yanlin Liu holds a patent titled "Pricing for Online Listings." This patent outlines a method where an advertiser's budget is retrieved from a data store. It identifies a set of traffic sources associated with the advertiser's budget. The process generates an allocated budget for these traffic sources by distributing at least part of the advertiser's budget among them. Subsequently, advertisements are delivered via one of the identified traffic sources based on the allocated budget. This innovative approach aims to improve the efficiency of online advertising campaigns.

Career Highlights

Yanlin Liu is currently employed at Supermedia LLC, where he applies his expertise in online advertising solutions. His role involves leveraging his patent to enhance the company's advertising strategies and improve client outcomes. His contributions have been instrumental in advancing the company's capabilities in the competitive online advertising landscape.

Collaborations

Yanlin Liu collaborates with talented professionals such as Mitchell Willingham and Jason Ward. Their combined efforts contribute to the development of innovative advertising solutions that benefit their clients.

Conclusion

In summary, Yanlin Liu is a dedicated inventor whose work in online advertising has led to significant advancements in the field. His patent on pricing for online listings showcases his innovative approach to optimizing advertising budgets. His contributions at Supermedia LLC and collaborations with colleagues further highlight his commitment to enhancing online advertising solutions.