Richard Everett Edwards, Iii

Title: Richard Everett Edwards, III: Innovator in Identity Resolution and Advertising Attribution

Introduction

Richard Everett Edwards, III is a notable inventor based in Seattle, WA. He has made significant contributions to the fields of identity resolution and advertising attribution. With a total of 2 patents, his work has been instrumental in enhancing the accuracy of conversion analysis across multiple channels.

Latest Patents

One of his latest patents is for an Identity Resolution Service. This system is designed to enable accurate and faster conversion contribution analysis across various channels. The Identity Resolution Service keeps track of relationships between user identifiers and determines a user's canonical identifier based on a set of input identifiers and identity mappings. This is particularly useful as users may interact with advertisements across multiple devices and browsers, sometimes remaining anonymous on one device while being recognized on another. The canonical identifier allows for a comprehensive view of conversion events and ad traffic exposure, leading to more accurate conversion rates for advertisers.

Another significant patent is focused on Cross-Channel Online Advertising Attribution. This system measures user exposure to advertising campaigns across different platforms, including websites accessed via various devices and applications. It credits the exposure to specific advertisements within a campaign and tracks subsequent shopping events generated by the user. This includes actions such as visiting product detail pages, adding products to a shopping cart, and making purchases.

Career Highlights

Richard currently works at Amazon Technologies, Inc., where he continues to innovate in the realm of digital advertising and user identity management. His expertise in these areas has positioned him as a key player in the development of advanced advertising technologies.

Collaborations

Richard has collaborated with notable colleagues, including John Michael Nilles and Guthrie Chipman Collin. Their combined efforts contribute to the innovative projects at Amazon Technologies, Inc.

Conclusion

Richard Everett Edwards, III is a prominent inventor whose work in identity resolution and advertising attribution has made a significant impact on the industry. His patents reflect a deep understanding of user behavior and the complexities of digital advertising.