Amazon Technologies, Inc.

Richard Everett Edwards, Iii

John Michael Nilles

Cyrus Khoshnevisan

Guthrie Chipman Collin

Paula Marie Despins

Timothy John Craycroft

Evgeniy V Perevodchikov

John Koster, Iv

Jaikannan Ramamoorthy

Shiven Ramji

Halston Crites

Michael G Yee

The systems and methods are directed to identity resolution service (IRS) which may be used to enable accurate and faster conversion contribution analysis across multiple channels. IRS may be responsible for keeping track of relationships between user identifiers and for determining a user canonical identifier given a set of input identifiers and identity mappings. Users may utilize multiple devices and browsers to view advertisements and perform actions that result in conversion events. Users may be anonymous on one device but logged in and recognized on a different device and/or browser. The canonical identifier associated with a user may be used to obtain a full set of conversion events generated by the user and the full set of ad traffic to which the user was exposed. Conversion attribution analysis using the full set of conversion events and full set of ad traffic will result in accurate conversion rates for advertisers.

Identity resolution service

The systems and methods described herein enable measurement of the exposure of a user to advertising campaigns across different channels (e.g., websites accessed by web browsers of laptops, desktops, or mobile computers, electronic readers or tablets, applications on mobile devices, and the like) and credit the exposure of the user to the advertisement to a specific advertisement in the campaign along with subsequent shopping events generated by the user, such as visiting product detail pages, visiting the read all reviews page for a product, adding a product to a wish list, adding a product to a shopping cart, subscribing to a product through an online subscription service, and/or purchasing a product.

Cross-channel online advertising attribution

Growing community of inventors

Seattle, WA, United States of America

Richard Everett Edwards, Iii