The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 13, 2021
Filed:
Apr. 30, 2015
Amazon Technologies, Inc., Seattle, WA (US);
Halston Crites, New York, NY (US);
Richard Everett Edwards, III, Seattle, WA (US);
John Koster, IV, Seattle, WA (US);
John Michael Nilles, Poulsbo, WA (US);
Michael G. Yee, Redmond, WA (US);
Amazon Technologies, Inc., Seattle, WA (US);
Abstract
The systems and methods are directed to identity resolution service (IRS) which may be used to enable accurate and faster conversion contribution analysis across multiple channels. IRS may be responsible for keeping track of relationships between user identifiers and for determining a user canonical identifier given a set of input identifiers and identity mappings. Users may utilize multiple devices and browsers to view advertisements and perform actions that result in conversion events. Users may be anonymous on one device but logged in and recognized on a different device and/or browser. The canonical identifier associated with a user may be used to obtain a full set of conversion events generated by the user and the full set of ad traffic to which the user was exposed. Conversion attribution analysis using the full set of conversion events and full set of ad traffic will result in accurate conversion rates for advertisers.