R Preston McAfee

Title: R Preston McAfee: Innovator in Gesture Technology and Online Advertising

Introduction

R Preston McAfee is a notable inventor based in San Marino, CA, with a significant contribution to the fields of mobile device interaction and online advertising. He holds a total of six patents, showcasing his innovative spirit and technical expertise. His work has paved the way for advancements in user interface design and advertising technology.

Latest Patents

One of McAfee's latest patents is for customizable gestures for mobile devices. This invention allows users to define and modify mappings between gestures and actions performed by computing devices. The generalized gesture-to-action mapping framework enables users to intuitively create these mappings, enhancing the user experience. Another significant patent involves systems and methods for implementing bid adjustments in an online advertisement exchange. This patent describes a system that receives bids from multiple advertisers and adjusts them based on predefined bias values, optimizing the auction process for online advertisements.

Career Highlights

Throughout his career, McAfee has worked with prominent companies such as Yahoo! Inc. and Excalibur IP, LLC. His experience in these organizations has contributed to his understanding of technology and innovation in the digital landscape.

Collaborations

McAfee has collaborated with notable individuals in the field, including Marco De Sa and Elizabeth F. Churchill. These partnerships have likely enriched his work and expanded the impact of his inventions.

Conclusion

R Preston McAfee's contributions to gesture technology and online advertising demonstrate his innovative mindset and technical prowess. His patents reflect a commitment to enhancing user interaction and optimizing advertising strategies.