Yahoo! Inc.

Verizon Patent and Licensing Inc.

Excalibur Ip, LLC

R Preston McAfee

Elizabeth F Churchill

David Ayman Shamma

Mohammad Mahdian

Marco De Sa

Sai-Ming Li

Shanmugasundaram Ravikumar

Eric Theodore Bax

Deepak Agarwal

Sergei Vassilvitskii

Darshan Vishwanath Kantak

Michael Schwarz

Dz-Mou Jung

Jack Z Xie

David Reiley

Users are enabled to define and modify mappings between (1) gestures and (2) actions performed by one or more computing devices in response to a device detecting performance of a gesture. A generalized gesture-to-action mapping framework allows users to intuitively define and modify such mappings. In response to a device detecting the performance of a particular gesture, one or more devices may cause the execution of one or more device actions based on a set of user-defined gesture-to-action mappings.

Customizable gestures for mobile devices

A system and method for implementing bid adjustments in an online advertisement exchange are disclosed. A plurality of bids from a plurality of advertisers may be received for an online advertisement opportunity. A first advertiser may be associated with a first bid bias value. In some embodiments, if the first advertiser is associated with a first bid bias value, then the bid received from the first advertiser may be adjusted based on the first bid bias value. For example, an adjusted bid may be calculated based on the bid received from the first advertiser and the first bid bias value. The online advertisement exchange may conduct an online auction with the adjusted bid from the first advertiser. If the first advertiser wins the auction based on the adjusted bid, then the first advertiser may be charged the value of the bid received from the first advertiser instead of the adjusted bid value.

Systems and methods for implementing bid adjustments in an online advertisement exchange

According to some example embodiments, a method includes calculating learning values associated with a plurality of listings, at least one of said learning values associated with one of said listings representing a value based, at least in part, on a probability distribution of selections of said listing. The method further includes applying said learning values to ranking scores associated with said listings to provide an updated ranking, and electronically auctioning advertising inventory to purchasers associated with said listings based, at least in part, on said updated ranking.

System and method for exploring new sponsored search listings of uncertain quality

Disclosed are apparatus and methods for apparatus and methods for pricing on-line advertisement inventory. In one embodiment, a method for pricing on-line advertisement inventory includes (i) receiving a request for a price of a new product, wherein the new product includes a plurality of specified characteristics of a type of on-line advertisement display, (ii) providing a sample of new impressions that are predicted to be delivered for such new product, (iii) for each new impression, determining which bookings could be served by such new impression so as to define a set of overlapping bookings, (iv) determining the price of each new impression based on a weighted average of a plurality of prices of such each new impression's corresponding overlapping bookings, (v) determining the price of the new product based on an average of the prices of the new impressions, and (vi) returning the price of the new product for use in a booking negotiation with a potential buyer of such new product.

Estimating on-line advertising inventory value based on contract eligibility information

A method which may allow a user to create more than one online identity in a Web browser, and associate each online identity with one type of intended online activity. The user may be able to switch to a different online identity without logging out from his/her computer or Web browser. The invention may help users to evade websites' tracking and targeting functions and protect users' privacy. Since each online identity may be associated with only a part of a user's browsing history, it is difficult for websites to collect all information about the user.

Identity management

Growing community of inventors

San Marino, CA, United States of America

R Preston McAfee